Sunday 3 February 2008

ask my daughter to do her homework and you've got two hopes in seeing her crack on...

ask her to step away from her harry potter hogwarts roll play message board and she'll tell you in great depth how she has to finish the homework severus snape has set her otherwise she'll get detention...




is this the future of education - i hope so

facilitating peoples pursuit of their passions is an easy way to gain attention, loyalty and even advocacy... something just as relevant to marketing as to education

we need to remember in these credit crunch times where brands can easily fall into lowest common denominator marketing .... where price is all and brand experience is a luxury no brand can afford