I'm a sucka for the odd bit of visual comedy, but chuckles aside what a missed opportunity here....



...obviously the first rule of retail is to use your shop window to the max to showcase your wares but these chaps have taken it to the extreme....

....with their super clean windows they think the stock carried inside does the talking to drive footfall. Instead the shopper is blinded and confused and very unlikely to enter if they are mortified by the humiliation of trying to walk through the window when trying to go in and perhaps buy something.

Shoppers have to feel in control and informed so instead of insulting them this drug store should use the window space to showcase new news....

So many retailers fail to use their windows to their full potential

ask my daughter to do her homework and you've got two hopes in seeing her crack on...

ask her to step away from her harry potter hogwarts roll play message board and she'll tell you in great depth how she has to finish the homework severus snape has set her otherwise she'll get detention...

is this the future of education - i hope so

facilitating peoples pursuit of their passions is an easy way to gain attention, loyalty and even advocacy... something just as relevant to marketing as to education

we need to remember in these credit crunch times where brands can easily fall into lowest common denominator marketing .... where price is all and brand experience is a luxury no brand can afford

lovely bit of behavioural change marketing - how can you not hit the mini bar with it winking at you like this all night long