I'm a sucka for the odd bit of visual comedy, but chuckles aside what a missed opportunity here....
...obviously the first rule of retail is to use your shop window to the max to showcase your wares but these chaps have taken it to the extreme....
....with their super clean windows they think the stock carried inside does the talking to drive footfall. Instead the shopper is blinded and confused and very unlikely to enter if they are mortified by the humiliation of trying to walk through the window when trying to go in and perhaps buy something.
Shoppers have to feel in control and informed so instead of insulting them this drug store should use the window space to showcase new news....
So many retailers fail to use their windows to their full potential
...obviously the first rule of retail is to use your shop window to the max to showcase your wares but these chaps have taken it to the extreme....
....with their super clean windows they think the stock carried inside does the talking to drive footfall. Instead the shopper is blinded and confused and very unlikely to enter if they are mortified by the humiliation of trying to walk through the window when trying to go in and perhaps buy something.
Shoppers have to feel in control and informed so instead of insulting them this drug store should use the window space to showcase new news....
So many retailers fail to use their windows to their full potential
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